Lamudi Philippines, the number one online real estate portal had successfully launched its first ever Housing Fair in Cebu. The two-day event held last September 8 to 9, 2018 (Saturday & Sunday) at the Ayala Mall Activity Center, Cebu City was well-attended.
The event was graced by Lamudi Managing Director and CEO Bhavna Suresh Chathambeth, who led the ribbon cutting ceremony, along with several local stakeholders and industry leaders in the real estate sector. This commenced the excitement and gathering of multiple property developers, real-state brokers, bank representatives, and property seekers in the Cebu.
Project developers and other participants
There were about 23 exhibitors who participated in Cebu Housing Fair. Each of them had their own booth and showcased their competence, projects, promotions and products to visitors and property seekers. See the leading developers below.
Ortigas & Company was among the high-tech exhibitors featuring their model units by using a state of the art virtual reality (VR) technology.
The Land Registration Authority, on the other hand, provided titling tips and services.
Banks such as RCBC Savings Bank offered housing loan products while UnionBank actively held an auction.
Brokers who wished to stretch their presence in the industry had Keller Williams Philippines to consult. This was complemented by PAREB-CESOREB, whose Cebu real estate broker membership has been growing since 2015.
The majority of the exhibitors were real estate developers including two of the most prominent developers in the country namely: Megaworld and Robinsons Land. Both companies already claimed Mactan through their respective projects like Mactan Newtown and Amisa.
Ayala Land had its Amaia structure present the Amaia Steps development while Avida offered special discounts for its Riala project.
Quadruple A contractor DMCI also went all out in marketing its Pasig-based Satori Residences and had hopes of having their first Cebu property soon.
Domestic developers also had an impressive arrangements of prospective buyers curiously inquiring. Gaisano – headed Taft Properties partnered with world-class development group Hong Kong Land to create Mandani Bay, a remarkable waterfront township project.
King Properties presented their home office concept Meridian, set to be located within Cebu City’s Golden Triangle.
Primary Homes also had visitors considering its award-winning condo development, Brentwood in Lapu-Lapu City.
Other Cebu-based property developers were:
- Softouch Property Development Corp.
- AboitizLand, Inc.
- Contempo Property Holdings
- RDAK Land, Inc.
Event sponsors such as Food Panda, Zalora, and Lazada also made the event more engaging for the attendees.
Special public auction
Energizing the mood was UnionBank’s Asset Recovery Group headed by UnionBank Vice President Edzel Babas. He gave a short background talk on the team’s role, as well as the auction procedures.
The special auction’s pace was systematic: items sold fast as each went to sole bidders in a matter of seconds. All properties that were bid upon were purchased at their indicative prices. UnionBank also gave special discounts to successful bidders.
It turned out to be another successful auction for UnionBank. This was their fifth Lamudi event and the first in Cebu. Mr. Babas shared that, “We were able to dispose of a total of 27 (properties).” He also commended their partnership with Lamudi. “Lamudi has been the number one online portal in selling properties. UnionBank is very happy to be partnered with them.”
Cebu City’s housing market
The properties auctioned off were mainly from Visayas and Mindanao, with some select items coming from Luzon.
Jeff Canonigo Lamudi’s Senior Account Manager for Visayas and Mindanao shared some insights on Cebu’s property market. According to him, pre-selling properties would quickly get sold out, especially those coming from local developers.
He also noted that Cebu Business Park is the city’s rental condominium hotspot.
The leading online real estate platform
So undoubtedly, Lamudi leads the pack in its industry. It has grown from being a newcomer in 2014 with minimal monthly visits and negligible monthly leads.
Fast-forward to 2018 where it has 1.5 million website visits every month delivering over 100,000 monthly leads for its subscribers. Its new Lead Management tool only makes selling online much easier for real-estate brokers, property developers, and owners alike.
Another activity was the availability to sign-up new subscribers and explain the process at the event and be a trusted seller. The Lamudi team was readily to facilitate, see the image above.
There were also online marketing courses provided by the Lamudi Academy for both days of the Cebu Housing Fair. Lamudi’s Learning and Development Coach Nadine Pacis expertly delivered the classes. The following courses are:
- Converting online leads to sales
- Delivering excellent customer service
- Top channels to use online
Well, this is true that nothing beats selling real estate with a personal touch to your client prospects with efficient marketing. It makes them feel valued and appreciated. In these times, the online marketing, however, cannot be ignored anyway.
According to study that with over 90% of property market searches being done online, it is definitely something that sellers must consider knowing about.
Indeed the success of Lamudi’s Housing Fair in Cebu is an evidence that the city’s property market is set out to be one of the country’s next real estate center.
Another interesting properties in the city that we should look out for in the years to come is the invasion of waterfront developments. More potentials to raise property values in the metropolis and even brighter prospects for Cebu City’s unwavering progress.
Resources: Lamudi Philippines, PR